Sunday, May 21, 2017

When the Absurd Becomes Reality! (Part 16)

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Watch 100 Times and You Still Won't Believe
Published on Oct 27, 2016
Celebrity Sellouts, Sock puppets, Flat Earth, Military caught with sock puppet accounts, Fake Alien Invasion, Nasa hoax and lies, Earth is the center of the universe. A really nice link: 
http://pastebin.com/uBTztG4F
Operation Mockingbird present today in all media. CNN to FOX are staged for $$$$$$$ and the New World Order. This is the book that will change your life: https://www.amazon.com/Brett-Salisbur...
Electronic version is here of The Blueprint: https://payhip.com/b/U24e
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How Google's search algorithm spreads false information with a rightwing bias
Search and autocomplete algorithms prioritize sites with rightwing bias, and far-right groups trick it to boost propaganda and misinformation in search rankings
Olivia Solon and Sam Levin in San Francisco
Friday 16 December 2016
Google’s search algorithm appears to be systematically promoting information that is either false or slanted with an extreme rightwing bias on subjects as varied as climate change and homosexuality.
Following a recent investigation by the Observer, which found that Google’s search engine prominently suggests neo-Nazi websites and antisemitic writing, the Guardian has uncovered a dozen additional examples of biased search results.
Google’s search algorithm and its autocomplete function prioritize websites that, for example, declare that climate change is a hoax, being gay is a sin, and the Sandy Hook mass shooting never happened.
The increased scrutiny on the algorithms of Google – which removed antisemitic and sexist autocomplete phrases after the recent Observer investigation – comes at a time of tense debate surrounding the role of fake news in building support for conservative political leaders, particularly US president-elect Donald Trump.
Facebook has faced significant backlash for its role in enabling widespread dissemination of misinformation, and data scientists and communication experts have argued that rightwing groups have found creative ways to manipulate social media trends and search algorithms.
The Guardian’s latest findings further suggest that Google’s searches are contributing to the problem.
In the past, when a journalist or academic exposes one of these algorithmic hiccups, humans at Google quietly make manual adjustments in a process that’s neither transparent nor accountable.
At the same time, politically motivated third parties including the “alt-right”, a far-right movement in the US, use a variety of techniques to trick the algorithm and push propaganda and misinformation higher up Google’s search rankings.
These insidious manipulations – both by Google and by third parties trying to game the system – impact how users of the search engine perceive the world, even influencing the way they vote. This has led some researchers to study Google’s role in the presidential election in the same way that they have scrutinized Facebook.
Robert Epstein from the American Institute for Behavioral Research and Technology has spent four years trying to reverse engineer Google’s search algorithms. He believes, based on systematic research, that Google has the power to rig elections through something he calls the search engine manipulation effect (SEME).
Epstein conducted five experiments in two countries to find that biased rankings in search results can shift the opinions of undecided voters. If Google tweaks its algorithm to show more positive search results for a candidate, the searcher may form a more positive opinion of that candidate.
In September 2016, Epstein released findings, published through Russian news agency Sputnik News, that indicated Google had suppressed negative autocomplete search results relating to Hillary Clinton.
“We know that if there’s a negative autocomplete suggestion in the list, it will draw somewhere between five and 15 times as many clicks as a neutral suggestion,” Epstein said. “If you omit negatives for one perspective, one hotel chain or one candidate, you have a heck of a lot of people who are going to see only positive things for whatever the perspective you are supporting.”
Even changing the order in which certain search terms appear in the autocompleted list can make a huge impact, with the first result drawing the most clicks, he said.
At the time, Google said the autocomplete algorithm was designed to omit disparaging or offensive terms associated with individuals’ names but that it wasn’t an “exact science”.
Then there’s the secret recipe of factors that feed into the algorithm Google uses to determine a web page’s importance – embedded with the biases of the humans who programmed it. These factors include how many and which other websites link to a page, how much traffic it receives, and how often a page is updated. People who are very active politically are typically the most partisan, which means that extremist views peddled actively on blogs and fringe media sites get elevated in the search ranking.
“These platforms are structured in such a way that they are allowing and enabling – consciously or unconsciously – more extreme views to dominate,” said Martin Moore from Kings College London’s Centre for the Study of Media, Communication and Power.
Appearing on the first page of Google search results can give websites with questionable editorial principles undue authority and traffic.
“These two manipulations can work together to have an enormous impact on people without their knowledge that they are being manipulated, and our research shows that very clearly,” Epstein said. “Virtually no one is aware of bias in search suggestions or rankings.”
These manipulations can work together to have enormous impact on people without knowledge that they're being manipulated
Robert Epstein
This is compounded by Google’s personalization of search results, which means different users see different results based on their interests. “This gives companies like Google even more power to influence people’s opinions, attitudes, beliefs and behaviors,” he said.
Epstein wants Google to be more transparent about how and when it manually manipulates the algorithm.
“They are constantly making these adjustments. It’s absurd for them to say everything is automated,” he said. Manual removals from autocomplete include “are jews evil” and “are women evil”. Google has also altered its results so when someone searches for ways to kill themselves they are shown a suicide helpline.
Shortly after Epstein released his research indicating the suppression of negative autocomplete search results relating to Clinton, which he credits to close ties between the Clinton campaign and Google, the search engine appeared to pull back from such censorship, he said. This, he argued, allowed for a flood of pro-Trump, anti-Clinton content (including fake news), some of which was created in retaliation to bubble to the top.
“If I had to do it over again I would not have released those data. There is some indication that they had an impact that was detrimental to Hillary Clinton, which was never my intention.”
Rhea Drysdale, the CEO of digital marketing company Outspoken Mediadid not see evidence of pro-Clinton editing by Google. However, she did note networks of partisan websites – disproportionately rightwing – using much better search engine optimization techniques to ensure their worldview ranked highly.
Meanwhile, tech-savvy rightwing groups organized online and developed creative ways to control and manipulate social media conversations through mass actions, said Shane Burley, a journalist and researcher who has studied the “alt-right”.
“What happens is they can essentially jam hashtags so densely using multiple accounts, they end up making it trending,” he said. “That’s a great way for them to dictate how something is going to be covered, what’s going to be discussed. That’s helped them reframe the discussion of immigration.”
Burley noted that “cuckservative” – meaning conservatives who have sold out – is a good example of a term that the “alt-right” has managed to popularize in an effective way. Similarly if you search for “feminism is ...” in Google, it autocompletes to “feminism is cancer”, a popular rallying cry for Trump supporters.
They can essentially jam hashtags so densely using multiple accounts, they end up making it trending​​
Shane Burley
“It has this effect of making certain words kind of like magic words in search algorithms.”
The same groups – including members of the popular “alt-right” Reddit forum The_Donald – used techniques that are used by reputation management firms and marketers to push their companies up Google’s search results, to ensure pro-Trump imagery and articles ranked highly.
“Extremists have been trying to play Google’s algorithm for years, with varying degrees of success,” said Brittan Heller, director of technology and society at the Anti-Defamation League. “The key has traditionally been connected to influencing the algorithm with a high volume of biased search terms.”
The problem has become particularly challenging for Google in a post-truth era, where white supremacist websites may have the same indicator of “trustworthiness” in the eyes of Google as other websites high in the page rank.
“What does Google do when the lies aren’t the outliers any more?” Heller said.
“Previously there was the assumption that everything on the internet had a glimmer of truth about it. With the phenomenon of fake news and media hacking, that may be changing.”
A Google spokeswoman said in a statement: “We’ve received a lot of questions about autocomplete, and we want to help people understand how it works: Autocomplete predictions are algorithmically generated based on users’ search activity and interests. Users search for such a wide range of material on the web – 15% of searches we see every day are new. Because of this, terms that appear in Autocomplete may be unexpected or unpleasant. We do our best to prevent offensive terms, like porn and hate speech, from appearing, but we don’t always get it right. Autocomplete isn’t an exact science and we’re always working to improve our algorithms.”
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Google's bad week: YouTube loses millions as advertising row reaches US
Major brands including Verizon and Walmart pulled their ads after they were found to be appearing next to videos promoting extremist views or hate speech
Olivia Solon
Saturday 25 March 2017
It’s been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist content on YouTube.
In the US, the telecom companies AT&T and Verizon, as well as the pharmaceutical company GSK, Pepsi, Walmart, Johnson & Johnson and the car rental firm Enterprise, have all pulled advertising from Google’s video-sharing platform, a contagion spreading from Europe, where a number of high-profile advertisers pulled out of YouTube following an investigation by the Times.
Major brands’ content was found to be appearing next to videos promoting extremist views or hate speech, with a cut of the advertising spend going to the creators.
Verizon’s ads were featured alongside videos made by Egyptian cleric Wagdi Ghoneim, who was banned from the US over extremism, and the hate preacher Hanif Qureshi, whose preachings were said to have 
inspired the murder of a politician in Pakistan.
“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” an AT&T spokesman said in a statement. “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate- AT&T spokesman
Following the exodus of some of its high-profile advertisers, Google has publicly apologized and pledged to give brands more control over where their ads appear.
“This marks a turning point for YouTube. For the first time, it’s dealing not only with reputation damage but revenue damage,” said Alex Krasodomski-Jones, a researcher at the thinktank Demos.
YouTube might purport to be a video-sharing service, but as with Google’s search engine and Facebook’s social network, the platform is really about one thing: advertising. “So when there’s a problem with advertising like this, it’s a big problem,” Krasodomski-Jones said.
The row highlights an uncomfortable fact about advertising in a digital age: most brands don’t know exactly where their online advertising is running. Black box machines are now largely responsible for the placement of ads online, using complex trading systems that try to get the right message in front of the right person at the right time for the the cheapest possible price. This process is called programmatic advertising. When an ad appears against a piece of content, it’s not always clear whether it’s been shown based on a person’s previous browsing behavior, interests, or demographic data or because the brand is affiliated with a particular content creator, such as a YouTube star.
“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out of the equation, so there are problems.
“Programmatic advertising has been largely fraudulent since its inception, and there are many companies in the marketplace including Google to have made vast profits out of the naivety of the advertisers, who haven’t really known what they’ve been buying.”
The dispute adds weight to demands for companies such as Google to take more responsibility for what is on their websites, as Facebook was  forced to do in the wake of  the “fake news” scandal.
YouTube already provides “brand safety” controls for advertisers, allowing them to pick what types of videos they are happy to be associated with based on keywords. The platform also advises creators about the types of videos not considered “advertiser friendly”, including content that’s sexually suggestive, violent or dealing with a controversial subject matter. However, with 400 hours of video uploaded to the platform each minute, it’s a challenge to keep unpalatable content completely quarantined from paying customers.
Fifteen minutes of browsing YouTube by the Guardian was enough to find T-Mobile ads on videos about abortion, Minecraft banners on videos about snorting cocaine and pre-roll ads for Novartis heart medication running on clips titled “Feminism is cancer”.
 “They need to get better at the management of what is brand-safe and what isn’t,” said Gabe Winslow, of the digital marketing agency Ansira.
Advertisers and agencies also have a responsibility to audit their campaigns to ensure that their ads appear in the desired location, he said.
This squabble is indicative of growing tensions between the advertising industry and technology companies such as Google and Facebook, which have become indispensable partners and, in some cases, competitors.
Silicon Valley technology companies completely dominate the online advertising market. According to a 2016 study, Facebook and Google accounted for 
90% of the growth in the online advertising industry. All other online media companies are competing for the scraps.
The more powerful they become at the expense of traditional media companies, the harder it has become for advertisers to negotiate favourable terms. The current YouTube boycott offers some leverage for demanding better, independently verified data and controls.

“There’s increasing resentment among agencies and publishers [towards Google] that’s difficult to talk about given its sheer power,” Crowe said. “This issue has given them a sense of schadenfreude.”
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Freaky Tattoos 
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Do you think they voted  for Hillary?
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Also See:
When the Absurd Becomes Reality! 


(Part 1)
23 March 2009
and
(Part 2)
07 August 2009
and
(Part 3)
21 February 2011
and
(Part 4)
21 November 2011
and
(Part 5)
24 December 2011
and
(Part 6)
13 April 2012
and
(Part 7)
19 June 2013
and
(Part 8)
21 March 2014
(Part 10)
12 November 2015
and
(Part 11)
03 May 2016
and
(Part 12)
10 August 2016
(Part 14)
29 Octobert 2016
Science Fiction or Future Reality?
01 November 2008
and
What is Truth? - Is Everything Relative? Does the End Justify the Means?
28 August 2009
and
Are You Reality Denied?
25 March 2011
and
"Wrongful Birth" Insanity!
14 November 2011
and
It's Everywhere: Be Wary of Myths, Fabricated Lies, and Distorted Data!
 29 August 2015
http://arcticcompass.blogspot.ca/2015/08/its-everywhere-be-wary-of-myths.html
and
Did Paul McCartney Die in 1966?
26 September 2016
http://arcticcompass.blogspot.ca/2016/09/did-paul-mccartney-die-in1966.html
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